$30 cost with 50% markup
- Profit per unit
- $15.00
- Margin from that price
- 33.3333333333%
- Total revenue
- $4,500.00
- Total profit
- $1,500.00
Markup is based on cost. Margin is based on selling price, so the two percentages are not the same number.
Markup Calculator
Use this free markup calculator to turn unit cost and markup percent into selling price, profit per unit, margin percent, total revenue, and total profit.
Formula steps Estimate limits shown Examples included Private history
Formula steps
- Convert markup percent to a multiplier.
- Multiply unit cost by one plus markup percent.
- Subtract cost from selling price for profit per unit.
- Multiply by units to show total revenue and profit.
How to use the markup calculator
- Enter the requested dollar amounts, rates, terms, tax settings, or contribution details.
- Use rates as percentages, such as 6.5 for 6.5%, and check whether a field asks for a monthly or annual amount.
- Press the calculate button to see the answer, supporting metrics, and formula steps.
- Use the result as a planning estimate only, then copy it if the assumptions look right.
Common uses
Set a simple cost-plus selling price.
See why markup percent and margin percent are different.
Estimate total revenue and profit for a batch of products.
Compare prices before using the margin calculator for a finished sale price.
Examples
Selling price and profit
Price and margin
Batch revenue and profit
Frequently asked questions
Plain-language answers about when to use the estimate, what your numbers mean, what is left out, and how privacy works.
When should I use the Markup Calculator?
Use it for early planning and side-by-side comparisons, especially for tasks like these: Set a simple cost-plus selling price. See why markup percent and margin percent are different. Treat the answer as a planning estimate, not a final quote.
What do the main Markup Calculator inputs mean?
Unit cost means what one item costs before adding markup. Markup percent means the percent added on top of cost, not the percent of the final selling price. Units means how many items you want to total for revenue and profit.
What is the Markup Calculator doing with my numbers?
In plain language: The calculator multiplies unit cost by one plus markup percent, then subtracts cost from selling price to show profit and margin. If the result seems too high or too low, first check whether each field expects a monthly amount, annual amount, dollar value, or percent.
How should I read the Markup Calculator answer?
Read the main answer first, then use the supporting lines to see why the answer moved. For finance calculators, the extra lines often explain interest, tax, fees, principal, payment timing, or totals paid over time. Those pieces matter because two results can look close at first but cost very different amounts later.
What does this estimate leave out?
This does not include discounts, coupons, sales tax, shipping, marketplace fees, returns, inventory loss, or accounting rules. Real finance decisions can also depend on fees, timing, local rules, credit details, and provider-specific terms.
What should I double-check before copying the result?
Check the rate, time period, compounding or payment frequency, and whether the value is before tax or after tax. A common mistake is mixing monthly and yearly numbers, which can make a finance answer look believable even when it is off by a lot.
Why is markup different from margin?
Markup compares profit to cost. Margin compares profit to selling price. A $30 item with 50% markup sells for $45 and earns $15 profit, but the margin is 33.33% because $15 is one-third of the $45 selling price.
Should I use this or the Margin Calculator?
Use the Markup Calculator when you know cost and want to choose a selling price. Use the Margin Calculator when you already know revenue or selling price and want to measure the profit margin.
Does the site save my finance inputs?
No. The calculator runs in your browser tab. Recent answers stay only on the page while you use it, and they are not sent to a server.