$30 cost with 50% markup
- Profit per unit
- $15.00
- Margin from that price
- 33.33%
- Total revenue
- $4,500.00
- Total profit
- $1,500.00
Markup is based on cost. Margin is based on selling price, so the two percentages are not the same number.
Markup Calculator
Use this free markup calculator to price from cost plus markup, work backward from a target margin, or compare unit cost with a known selling price. Each mode shows profit, markup, margin, revenue, and batch totals.
Estimate, not advicePayment or total shownExample inputsTab-only history
Formula steps
- Convert markup percent to a multiplier.
- Multiply unit cost by one plus markup percent.
- Subtract cost from selling price for profit per unit.
- Multiply by units to show total revenue and profit.
Examples
Recent answers
Recent pricing estimates will appear here.
Pricing estimates are simple planning math and do not include discounts, taxes, payment fees, shipping, returns, inventory loss, or accounting rules.
Inputs and recent answers stay in this browser tab and are not sent to a server.
How to use the Markup Calculator
- Enter the requested dollar amounts, rates, terms, tax settings, or contribution details.
- Use rates as percentages, such as 6.5 for 6.5%, and check whether a field asks for a monthly or annual amount.
- Press the calculate button to see the answer, supporting metrics, and formula steps.
- Use the result as a planning estimate only, then copy it if the assumptions look right.
What people use it for
Set a simple cost-plus selling price.
Find the selling price needed for a target gross margin.
Check markup and margin from a known cost and selling price.
Estimate total revenue and profit for a batch of products.
Quick examples
Retail item
$30 cost with 50% markup for 100 units$45 price, $15 profit each, 33.33% margin, and $1,500 total profit
Target margin
$75 cost with a 40% target margin for 20 units$125 price, $50 profit each, 66.67% equivalent markup, and $1,000 total profit
Known selling price
$30 cost and $45 selling price for 100 units50% markup, 33.33% margin, and $1,500 total profit
Need the guide or a nearby tool?
Need a slower walkthrough, a related calculator, or the full library? These links keep you close to the task you started.
- How to use the Markup CalculatorSee slower examples, input meanings, formula notes, result limits, and mistakes to avoid.
- FinanceBrowse related calculators and utilities in the same category.
- Percentage And Ratio Calculator HubCompare this with the nearby tools and checks in the same job path.
- Calculator and utility guidesFind more guides that use real tool inputs and example numbers.
- All free toolsSearch every live tool, converter, calculator, AI helper, and browser utility.
Frequently asked questions
Plain-language answers about when to use the estimate, what your numbers mean, what is left out, and how privacy works.
When should I use the Markup Calculator?
Use it when you want to test the exact inputs on this page: Set a simple cost-plus selling price. Find the selling price needed for a target gross margin. The result is a check against your assumptions, not proof that a lender, tax app, broker, platform, or provider will use the same number.
What do the main Markup Calculator inputs mean?
Unit cost means what one item costs before adding profit. Include recurring per-item costs when they belong in the price check. Markup percent means the percent added on top of cost, not the percent of the final selling price. Target margin means the percent of the final selling price left after subtracting unit cost. Selling price means the amount charged for one item before any separate sales tax. Units means how many items you want to total for revenue and profit.
How do I calculate selling price from a target margin?
Choose From margin. Divide cost by one minus the target margin written as a decimal. A $75 cost with a 40% target margin gives $75 / 0.60 = $125. The $50 profit is 40% of the $125 selling price.
How do I find markup from cost and selling price?
Choose Check price. Subtract cost from selling price, divide that profit by cost, then multiply by 100. A $30 cost sold for $45 has $15 profit, so markup is $15 / $30 x 100 = 50%.
What is the Markup Calculator doing with my numbers?
In plain language: From markup, selling price = cost x (1 + markup / 100). From target margin, selling price = cost / (1 - margin / 100). From a known price, markup = profit / cost x 100 and margin = profit / selling price x 100. $75 cost with a 40% target margin gives $75 / (1 - 0.40) = $125. Profit is $50, equivalent markup is $50 / $75 = 66.67%, and margin is $50 / $125 = 40%.
How should I read the Markup Calculator answer?
Read the headline price or markup first, then compare profit per unit, margin, and batch totals. A negative result in Check price means the selling price is below the entered unit cost.
What does this estimate leave out?
This does not find the best market price or include discounts, coupons, sales tax, shipping, marketplace fees, payment fees, returns, inventory loss, overhead, or accounting rules unless you first include applicable per-item costs in unit cost. Compare the result with real costs, customer demand, competitor prices, tax rules, and accounting records before changing a live price.
What should I double-check before copying the result?
Check whether packaging, shipping, marketplace fees, payment fees, returns, waste, and discounts belong in unit cost. Also confirm that you entered 40 for 40%, not 0.40.
Why is markup different from margin?
Markup compares profit to cost. Margin compares profit to selling price. A $30 item with 50% markup sells for $45 and earns $15 profit, but the margin is 33.33% because $15 is one-third of the $45 selling price.
Should I use this or the Margin Calculator?
Use this Markup Calculator for one-item pricing from cost, target margin, or a known selling price. Use the Margin Calculator for broader revenue, cost, and profit totals that are not based on one unit.
Does a 50% markup mean I keep 50% of the sale?
No. A 50% markup means you add half of the cost on top of the cost. If the item costs $30, the price becomes $45 and the profit is $15. That $15 is 33.33% of the $45 selling price before fees, tax, shipping, discounts, or returns.
Should I include shipping, marketplace fees, or packaging in cost?
Include them if they happen for each item and you want the price to cover them. For example, if the product costs $12 and packaging costs $1.50, use $13.50 as the unit cost before adding markup.
Can I use this for target-margin pricing?
Yes. Choose From margin, enter unit cost and a target below 100%, and the calculator will find the required selling price and equivalent markup. Remember that a margin target does not prove customers will accept the price.
Should every product use the same markup percent?
Usually no. A small, fast-selling item, a handmade item, and a bulky item with returns can need different markups. Use the calculator to test the math, then compare the price with demand, fees, stock risk, and what similar items sell for.
Does the site save my finance inputs?
No. The calculator runs in your browser tab. Recent answers stay only on the page while you use it, and they are not sent to a server.