Use this free UTM builder to add campaign tracking parameters to a URL, preserve existing query values, and copy a clean analytics-ready link.
https://accessfreetools.com/tools/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-tools&utm_content=hero-button
newsletter / email / spring-tools
Use a consistent naming convention. Analytics reports are easier to read when source, medium, and campaign names stay predictable.
Create campaign links for newsletters, social posts, partner links, and launch announcements.
Keep source, medium, and campaign names consistent before sharing a URL.
Add content or term values when two links point to the same page.
Copy one finished URL instead of hand-editing query parameters.
URL with UTM parameters
Tracked social URL
Campaign URL with term field
Plain-language answers about when to use the tool, what it does with your inputs, what to double-check, and how privacy works.
Use it when your task matches one of these common needs: Create campaign links for newsletters, social posts, partner links, and launch announcements. Keep source, medium, and campaign names consistent before sharing a URL. It works best when you already know the values, dates, units, or settings the page asks for.
In plain language: The builder validates the base URL, keeps existing query parameters, then sets utm_source, utm_medium, utm_campaign, and optional UTM fields. The examples on the page are there so you can compare your inputs with a filled-out calculation before copying the answer.
The main inputs are the values, text, dates, units, or settings the tool needs before it can work. Read each field label carefully, keep units consistent, and compare your entry with the examples if the answer looks strange.
Read the output next to your original input. If the tool changes format, units, encoding, spacing, or capitalization, compare a small sample before copying the whole result into another app.
UTM links only help analytics when the destination site is configured to collect campaign data and your team uses consistent naming rules. Also check that you used the right unit, date, scale, or mode because small input changes can change the result.
No. The calculator runs in your browser tab. Your recent answers stay only on the page while you use it, and they are not sent to a server.